You
want to select a name that will be easy for your customers or potential
customers to remember. The obvious choice would be to use your business
name, such as www.your-company.com. But if your company is named
The ABC Company, you might want to try abbreviating the domain name
for simplicity - such as www.abc.com.
If the name you would like has already been registered by another
company, you will want to be creative and decide on a name that
is associated with your company. For instance, if the ABC Company
sells letters, then you may want to try abcletters.com.